Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email. The goal of email marketing is to build relationships with potential or current customers, generate brand awareness, and ultimately drive sales or other desired actions.
The top 4 benefits of email marketing are:
- Increased brand awareness and customer engagement
- More targeted and personalized marketing messages
- Increased website traffic and lead generation
- Higher ROI compared to other marketing channels
Email marketing is a cost-effective and efficient way to reach a large audience and build relationships with potential or current customers.
There are a good deal of SaaS email marketing services available, each with their own strengths and weaknesses. Some of the most popular options include: Mailchimp, Constant Contact, AWeber, Campaign Monitor, which are not free but some offers free options.
However, with Open-source self-hosted alternatives you have unlimited options, and you are in full control of your data.
Here in this post, we offer you a list of the best open-source newsletter managers and email campaigning solutions.
The open source solutions on this list are ideal alternatives for: Mainchimp, and Sendblue.
listmonk is an open-source self-hosted newsletter and mail campaign manager. It enables marketeers to manage lists, subscribers, create and manage campaigns, templates, and explore performance with rich Analytics set.
listmonk can be installed as a binary on Linux, Windows, macOS, or using Docker and Docker Compose.
Mailtrain is an open-source, self-hosted newsletter app based on Node.js that supports MySQL/MariaDB. Its features include subscriber management, segmentation, custom fields, email templates (including MJML), custom reports, automation (triggered and RSS campaigns), and granular user permissions for multiple users.
MoonMail simplifies email marketing campaigns using Amazon SES and Lambda. It's open-source, free, and allows you to create, edit, and track HTML email campaigns. Recipient lists can be stored and filtered using DynamoDB, and you can add fields such as gender and country using Liquid.
React powers the front-end/UI, and Liquid syntax is supported within campaigns. Additionally, recipient status can be updated with options like Unsubscribed, Bounced, Complaint-Spam, and Suppression-list.
SendPortal is an email marketing solution that you can download, self-host, and use for free. It has features such as subscriber and list management, email campaigns, message tracking, reports, and multiple workspaces/domains in a modern, flexible, and scalable application.
SendPortal can be integrated with Amazon SES, Postmark, Sendgrid, Mailgun, and Mailjet.
phpList is an exceptional feature-rich open-source email marketing manager that provides a comprehensive range of features to enable you to create, send, integrate, and analyze email campaigns and newsletters.
With its advanced analytics, segmentation, content personalization, bounce processing, a plugin-based architecture, and multiple APIs, phpList is undoubtedly the most versatile email marketing solution available.
It is used in 95 countries worldwide, available in 20 languages, and has been used to send over 25 billion campaign messages in 2018, making it a highly reliable option for all your email marketing needs.
SmartEmailing is a simple yet powerful self-hosted email marketing management system based on Ruby. With SmartEmailing, you can easily send automatic emails, manage email campaigns, subscribers and templates, and track results and performance.
Its advanced features include a built-in campaign CRM system for efficient management, data import/export in CSV/XLSX format for easy organization, and the ability to establish multiple SMTP and IMAP connections simultaneously for seamless email sending.
SmartEmailing is also highly adaptable and allows users to integrate with services like SendGrid and AWS with ease.
Paperboy is an exceptional email campaign delivery tool built with GoLang, drawing inspiration from GoHugo. It is an all-in-one email engine designed to maximize the potential of your campaigns. With Paperboy, you can create shared templates and rapidly produce and send multi-format campaigns.
You can create templates and campaigns simply by using Markdown files, configure any SMTP or email service providers, and run it from almost any operating system with its lightweight binary.
As a command-line tool, Paperboy operates by consuming a source directory as input and utilizing any SMTP service to deliver email campaigns. By organizing templates, lists, and content in a predefined directory structure, Paperboy will render markup, inline styles, wrap layouts, and more to deliver contemporary (yet legacy-compatible) newsletters and announcements with confidence.
Colossus is a powerful and versatile email marketing solution that seamlessly integrates with any SMTP email service. With Colossus, you have complete control over multiple mailing lists, can easily import CSV files from other email services, and create customizable email templates that can be used and reused.
You can also schedule email campaigns and track email usage and clicks with ease. Plus, the rich geolocation reports provide valuable insights into your email marketing campaigns. Colossus is fully compatible with top SMTP email services like Mailgun, SendGrid, and Mandrill, as well as any other SMTP email service you may use.
Mautic is a robust, open-source marketing automation solution designed for teams in both large enterprises and small to medium-sized companies. Its high degree of customization allows for seamless integration with third-party services.
With over 200,000 organizations relying on Mautic and a dedicated community of over 1,000 volunteers, we enable businesses to effortlessly manage their marketing efforts across various channels.
10. Dada Mail
Dada Mail is a modern mailing list manager that lets you run a reliable mailing list on your website, maintaining control over valuable mailing lists without expensive monthly fees.
You can keep your customers informed with your latest news, announcements, events, and special offers via email, and manage community discussion lists. Dada Mail can help you achieve your goals with private or public lists, announcement lists, or group lists.
If you know of any other similar solution let us know.