Ads Allocator Budget: The Ad Spend Calculator I Built to Optimize Campaign Budgets (Medevel Production)

Last week, I built this Ads Allocator Budget to solve a common challenge I faced when running ad campaigns: accurately allocating budgets across multiple countries and ad channels.

While this version is more like a demo, a complete version is sent upon request of our regular clients.

This app simplifies the entire process and ensures you know exactly where every dollar is going.

What It Does:

1. Precision Budget Allocation: You can easily allocate budgets to specific countries and advertising channels (like social media, search engines, or display ads). The app calculates everything down to the dollar, making sure your spend is optimized for each campaign.
2. Exact Spend Calculation in USD: No more guesswork. Enter your parameters, and the app calculates how much you'll spend in total and per country/channel.
3. Simple, Intuitive Interface: Using Next.js and React, I designed the app to be fast, responsive, and user-friendly. You don’t need to be a budgeting expert to use it.
4. Real-Time Updates: Powered by Minimongo for quick and efficient data handling, the app allows you to make real-time adjustments to your budget and see instant results.
5. Excel Export: At the end of your budgeting session, download a detailed Excel file with all the calculations in USD. It’s perfect for reporting, sharing with clients, or keeping records.
6. Reliable Deployment: I deployed the app on Vercel for speed, scalability, and reliability, so it can handle campaigns of any size without a hitch.

Why I Built It:

I saw the need for a simple, effective tool that takes the headache out of budget planning for international ad campaigns. Many existing tools overcomplicate things or lack precision. Ads Allocator Budget gives you:

• Clear Insights: Know exactly where your money is going.
• Maximized ROI: Avoid overspending and ensure your budget works as hard as possible.
• Efficiency: Save time by automating calculations and exporting results with one click.

I’ve also customized this app for clients who needed more specific solutions, and I can do the same if you have unique requirements.

If you're running global ad campaigns and need a precise, no-nonsense budgeting tool, Ads Allocator Budget is built for you.

if you would like to have this app, or a modified customized version of it, let us know in the email. Let me know if this captures the tone and details you want!