Broadcast Social Media Marketing: How to promote your channel on Kick in 2024

Did you switch to Kick because you wanted to grow but are still struggling to find real people to hang out with you during your streams? In this article we're going to go over a 8-step system that you could apply to your streams. So you can start growing on Kick fast. 

Step 1 — Create a unique name

The most important part of your streaming identity is your name. If you are scrolling through Kick and you see someone named a new streamer 3145 you will not be very likely to click on their stream and watch them with that being said. You should create a name that: 

• catches people's attention;
•  makes them want to watch you before knowing something about you.

Your name should invoke some type of emotion which will leave you being much more memorable as a streamer and will leave viewers that much more likely to come and check you out not only for that first stream but for every stream following. 

Step 2 — Use a proper streaming software

Use streaming software such as OBS. You could use a high quality streaming software like OBS or streamlabs to improve the quality of your streams. These tools are completely free and they will help you enhance the overall viewing experience for your audience, making it more likely that they'll stick around and come back for the next stream. 

Step 3 - Create a schedule

Having a clear schedule for your streams is extremely important. Believe me, there is nothing worse than waiting for the first viewer during a streaming event. If you have a set schedule and your audience knows exactly when you'll go live next, they'll be much more likely to come and hang out with you as soon as you go live.

Try to stream at the same time each week so that your viewers can incorporate you and your streams into their daily lives. Your consistency should not only be on the day of broadcast, but also on the days the content is published. This way, you don't have to wait around hoping that one of your viewers will come and hang out with you while you stream.

Step 4 — Make friends with the capabilities of a chatbot

The biggest problem that we see with Kick is the fact that the community is a bit unhinged and if you feel this way you definitely need a chat bot. Chat bots are perfect online solutions, they can help:

• answer common questions; 
• provide information about your stream;
• moderate chat.
  

You as a streamer are in full control of your community when you have a proper chat bot set up. 

Step 5 — Offer exclusive content for regular viewers 

You should create exclusive content for your lawyer viewers such as behind the scenes footage and special giveaways. 

This will incentivize them to tune in regularly and will increase the overall engagement of your streams. You can host these exclusive contents on Discord or have a private YouTube channel that you share with them once they become a loyal member of your community. 

Step 6 — Optimize your stream description and panels 

Your bio should consist of your other social media platforms as well as information about you as a streamer that will strengthen the connection between you and your viewers. This will leave them much more likely to come in for the next stream even if they have just been on your one for the first time.

Step — 7 Keep your stream short

You need to keep your stream short and focused to prevent viewer burn out. Most viewers prefer streams that are no longer than 2 hours especially when you're in the early stages of building an audience. Once you start to get more viewers you can experiment with streaming for longer periods of time as long as you're keeping your average viewers up. 

Step 8 — Create search value based content on YouTube 

As I mentioned already Kick does not have any form of an algorithm so you need to find these viewers elsewhere. An easy way to do that is to create search value based content here on YouTube. Search value based content is basically videos that will often get searched for, such as guides or how to videos. You could use these videos to reach new people and then drive them to your live streams. 

In Conclusion

The hardest part with streaming is building an audience. You need to make sure that you set up the fundamentals for streaming and then focus all of your energy on developing an audience to then drive this audience to your live stream.