Orthodontics Meets Technology: Impress's Innovative Approach
Since entering the global market in 2019, Impress, a Barcelona-based international medical services provider, has positioned itself as an industry leader in orthodontics, delivering comprehensive, tech-driven treatment methods tailored to each patient's needs.
Within a remarkably short time, the startup has attracted high-profile investors while developing a successful global network. As of mid-2024, Impress has launched over 110 orthodontic clinics worldwide.
Building on its success in Western and Eastern Europe, where it has established clinics in Portugal, France, Great Britain, and Ukraine, Impress is now expanding rapidly across the United States, with clinics in Chicago, New York, San Francisco, Santa Clara, and Seattle.
Impress’s network clinics boast state-of-the-art, patented technologies, private offices, and highly skilled professionals. Not only that, but the company has been awarded several international awards in dentistry and business, such as LinkedIn's Top Startups, LOOP Design Award, Digital Beauty Awards 2021, Frame Awards 2022, and many others.
Apart from its exceptional medical talent, modern equipment, significant investments, and highly qualified management, Impress's rapid success in the conservative dental industry can be attributed to the expertise of its IT specialists and developers of specialized medical software. Modern medicine, particularly dentistry, relies heavily on cloud services, CRM and ERP systems, AI, secure data exchange protocols, and digital tracking of treatment results.
From its inception, Impress has leveraged information technologies to establish itself as a global pioneer in orthodontics. As part of this effort, the company has formed a specialized international team led by renowned Georgian software developer and frontend engineer Anton Krachkov.
This expert team designed and implemented a comprehensive internal data exchange system across Smile2Impress clinics worldwide. The system streamlines critical processes, including location management, clinic operations, HR management, patient account setup, treatment timelines, medical records, and appointment scheduling. The intelligent administration system created by Krachkov and his team revolutionized the industry.
This innovative solution significantly boosted Impress's profitability and accelerated treatment processes by managing clinic workloads, optimizing specialist schedules, and ensuring efficient patient distribution across locations. Furthermore, the system enables proactive notifications for doctors and patients.
The service's standout feature is the AI-powered toolkit developed by the team to analyze dental X-rays and create personalized treatment plans. This advanced technology also enables the design of custom aligners—a modern alternative to traditional braces—based on individualized projects.
Specialists and patients across the global Impress clinic network have praised these successful and efficient solutions. The development team continues to optimize the system by upgrading it with new modules, algorithms, and additional services. This intelligent system has become a key asset for the company, supporting the expertise of its doctors and managers.
The global Impress clinic network has achieved remarkable success in large part due to the innovative application of modern computer science and the skills of its software developers.
The data management and exchange service are cornerstones of this thriving medical business, driving innovation in dentistry and transforming the lives of tens of thousands of Impress patients worldwide. As a result, patients can achieve a radiant smile and experience fast, comfortable, and expert treatment.
