A web analytics system is a software tool used to collect, analyze, and report data on website usage. It helps businesses and organizations understand how users interact with their websites, track key metrics, and make data-driven decisions to improve their online presence.

There are several open-source web analytics systems available, such as Matomo (formerly Piwik) and Open Web Analytics. These systems provide users with the freedom to customize and modify the software according to their specific needs. Open-source web analytics systems offer transparency, flexibility, and the ability to maintain data privacy.

10 Top Open Source Privacy-First Web Analytics
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, allowing website owners to gain insights into the behavior of their users. It provides various tools and metrics to measure website performance, such as the number of visitors, their demograph…

Web analytics systems offer a range of advantages, including:

  1. Data-driven decision making: Web analytics systems provide insights into user behavior, allowing businesses to make informed decisions based on data rather than assumptions.
  2. Performance optimization: By analyzing website data, businesses can identify areas for improvement, optimize website performance, and enhance the user experience.
  3. Marketing effectiveness: Web analytics systems help measure the impact of marketing campaigns, track conversion rates, and identify the most effective marketing channels.

Web analytics systems have various use cases, including:

  1. E-commerce analysis: Businesses can track online sales, monitor product performance, and identify the conversion funnel to optimize the customer journey.
  2. Content optimization: Web analytics systems provide insights into which content performs best, enabling businesses to create and promote engaging content that resonates with their target audience.
  3. SEO analysis: By analyzing website traffic and user behavior, businesses can evaluate the effectiveness of their search engine optimization strategies and improve their website's visibility in search results.
  4. User experience enhancement: Web analytics systems help identify user pain points, track website navigation patterns, and optimize usability to enhance the overall user experience.

1- Swetrix

Swetrix is a privacy-focused, fully cookieless and opensource web analytics platform.

Swetrix
Bringing privacy oriented web analytics services to the world - Swetrix
Swetrix
Ultimate open-source analytics to satisfy all your needs

2- Offen

Offen is a free and open-source self-hosted web analytics system that keep visitor privacy intact. It comply with GDPR guidelines and does not include any third party invasive scripts.

Offen Fair Web Analytics
Let your users access their data. Gain valuable insights at the same time. Open, lightweight, self hosted and free.
GitHub - offen/offen: Offen Fair Web Analytics
Offen Fair Web Analytics. Contribute to offen/offen development by creating an account on GitHub.

3- Pirsch Analytics

Pirsch Analytics is an open-source web analytics solution that allows reliable server-side tracking without cookies. Pirsch generates a unique fingerprint for each visitor using their IP address, User-Agent, date, and a salt.

It is privacy-friendly, GDPR-, CCPA-, and PECR-compliant, and can track visitors even with ad blockers.

GitHub - pirsch-analytics/pirsch: Pirsch is a drop-in, server-side, no-cookie, and privacy-focused analytics solution for Go.
Pirsch is a drop-in, server-side, no-cookie, and privacy-focused analytics solution for Go. - GitHub - pirsch-analytics/pirsch: Pirsch is a drop-in, server-side, no-cookie, and privacy-focused anal…

4- Aurora

Aurora is a free and open-source 100% Cookie-Free Open Website Analytics. Collect Anonymous Data. Make your Audience Happy Now!

GitHub - askides/aurora: Hate Cookies? Introducing Aurora, 100% Cookie-Free Open Website Analytics. Collect Anonymous Data. Make your Audience Happy Now!
Hate Cookies? Introducing Aurora, 100% Cookie-Free Open Website Analytics. Collect Anonymous Data. Make your Audience Happy Now! - GitHub - askides/aurora: Hate Cookies? Introducing Aurora, 100% Co…

5- Piratepex

This web analytics solution is a simple, privacy-respecting, no cookie, zero JavaScript, 35 byte counter pixel for websites, mobile apps, server-side APIs, CLIs, and just about anywhere else.

GitHub - piratepx/app: Just a little analytics insight for your personal or indie project
Just a little analytics insight for your personal or indie project - GitHub - piratepx/app: Just a little analytics insight for your personal or indie project

6- Freshlytics

Freshlytics is an open source privacy-friendly analytics software. It aims to be reliable, friendly to use and easy to deploy.


Features

  • Cookies are not used
  • Personally identifiable information (PII) is not collected
  • Switch between multiple projects
  • Slice the data within a date range
  • See the pageview in different dimensions like page urls, referrers, browsers etc
  • Currently focuses on website pageview tracking
  • Tracks visited page urls, referrers, browsers and browser versions
  • Supports multiple projects
  • Different projects can have different reporting timezones
  • Users can either be Admin or normal users
  • Admins can create/edit/delete projects and other users
GitHub - sheshbabu/freshlytics: Open source privacy-friendly analytics
Open source privacy-friendly analytics. Contribute to sheshbabu/freshlytics development by creating an account on GitHub.

7- Shynet

Shynet is an open-source modern, privacy-friendly, and cookie-free web analytics.

Features

  • Runs on a single machine — Because it's so small, Shynet can easily run as a single docker container on a single small VPS
  • ...or across a giant Kubernetes cluster — For higher traffic installations, Shynet can be deployed with as many parallelized ingress nodes as needed, with Redis caching and separate backend workers for database IO
  • Built using Django — Shynet is built using Django, so deploying, updating, and migrating can be done without headaches
  • Multiple users and sites — A single Shynet instance can support multiple users, each tracking multiple different sites
  • JavaScript not required — It will fallback to using a 1x1 transparent tracking pixel if JavaScript isn't available
  • Lightweight — The tracking script weighs less than a kilobyte (and doesn't look like your typical tracking script)
  • Generally not blocked — Because you host Shynet yourself, it tends not to be on ad block lists
  • Primary-key integration — You can easily associate visitors in Shynet with their user accounts on your site (if that's something you want)

Metrics

Here's the information Shynet can give you about your visitors:

  • Hits — how many pages on your site were opened/viewed
  • Sessions — how many times your site was visited (essentially a collection of hits)
  • Page load time — how long the pages on your site look to load
  • Bounce rate — the percentage of visitors who left after just one page
  • Duration — how long visitors stayed on the site
  • Referrers — the links visitors followed to get to your site
  • Locations — the relative popularity of all the pages on your site
  • Operating system — your visitors' OS (from user agent)
  • Browser — your visitors' browser (from user agent)
  • Geographic location & network — general location of your visitors (from IP)
  • Device type — whether your visitors are using a desktop, tablet, or phone (from user agent)
GitHub - milesmcc/shynet: Modern, privacy-friendly, and detailed web analytics that works without cookies or JS.
Modern, privacy-friendly, and detailed web analytics that works without cookies or JS. - GitHub - milesmcc/shynet: Modern, privacy-friendly, and detailed web analytics that works without cookies or…

8- Matomo

Matomo is the leading Free/Libre open analytics platform.

Matomo is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. Simply copy and paste this tag on websites you wish to track and access your analytics reports in real-time.

Matomo aims to be a Free software alternative to Google Analytics and is already used on more than 1,400,000 websites. Privacy is built-in!

GitHub - matomo-org/matomo: Liberating Web Analytics. Star us on Github? +1. Matomo is the leading open alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. Privacy is built-in. We love Pull Requests!
Liberating Web Analytics. Star us on Github? +1. Matomo is the leading open alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from webs…

9- Ackee

Ackee is a self-hosted analytics tool that cares about privacy. We believe that you don't need to track every aspect of your visitors. Ackee keeps tracked data anonymized to avoid that users are identifiable, while still providing helpful insights. It's the right tool for everyone who doesn't need a full-featured marketing analytics platform like Google Analytics or Matomo.

Features

  • Self-hosted: Ackee runs on your own server and is 100% open-source
  • Modern technologies: Lightweight Node.js and MongoDB architecture
  • Beautiful: Minimal and focused interface
  • No cookies: No unique user tracking and therefore no required cookie message
  • Events: Track button clicks, newsletter subscriptions and more
  • GraphQL API: Fully documented GraphQL API that allows you to build new tools upon Ackee.
GitHub - electerious/Ackee: Self-hosted, Node.js based analytics tool for those who care about privacy.
Self-hosted, Node.js based analytics tool for those who care about privacy. - GitHub - electerious/Ackee: Self-hosted, Node.js based analytics tool for those who care about privacy.

10- GoAccess

GoAccess is a powerful open source tool used for analyzing and monitoring web logs in real-time. It offers an interactive viewing experience and can be accessed either through a terminal in *nix systems or directly from your web browser.

With GoAccess, system administrators can quickly obtain valuable HTTP statistics, allowing them to generate visual server reports on the go. This enables them to make informed decisions and effectively manage their servers.

For a live demonstration of GoAccess in action, you can visit the following link: Live Demo. Explore the various features and capabilities of GoAccess firsthand!

By utilizing GoAccess, system administrators can gain deeper insights into their web server's performance and make data-driven optimizations to enhance the overall user experience.

Features

  • Fast, real-time, millisecond/second updates, written in C
  • Only ncurses as a dependency
  • Nearly all web log formats (Apache, Nginx, Amazon S3, Elastic Load Balancing, CloudFront, Caddy, etc)
  • Simply set the log format and run it against your log
  • Beautiful terminal and bootstrap dashboards (Tailor GoAccess to suit your own color taste/schemes)
  • and of course, Valgrind tested.
GoAccess - Visual Web Log Analyzer
GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

11- Counter

Counter is an open-source free web Analytics solution that is made simple and therefore privacy-friendly.

Counter: Simple Web Analytics
Track website visitors with Counter, a privacy-friendly analytics tool. Get daily unique visitor counts, referrer information, and geographical locations. Our open source web analytics tool makes it easy to understand your web traffic. Get started today and pay what and when…

12- Awstats

AWStats is a powerful and featureful log analyzer tool that generates advanced web, streaming, ftp, or mail server statistics in graphical web pages. It can process large log files quickly and supports various log formats from major server tools like Apache, WebStar, IIS, and more.

AWStats - Open Source Log File Analyzer for advanced statistics (GNU GPL)
AWStats Official Web Site - Compile and generate advanced graphical web, ftp or mail statistics with a logfile analysis (For IIS, Apache,... distributed under GNU GPL).

13- Goatcounter

GoatCounter is an open source web analytics platform available as a (free) hosted service or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

Features

  • Privacy-conscious; does not track users with unique identifiers and does not require a GDPR notice. Offers precise control over data collection. Also refer to the privacy policy and GDPR consent notices.
  • Lightweight and fast; adds only ~3.5K of extra data to your site. Provides a JavaScript-free "tracking pixel" option, or you can use it from your application's middleware or import from logfiles.
  • Identifies unique visits without cookies using a non-identifiable hash (technical details).
  • Tracks useful statistics such as browser information, location, and screen size. Keeps records of referring sites and campaigns.
  • Easy to use; if you find the multitude of options and flexibility of Google Analytics and Matomo confusing and unnecessary, GoatCounter will be a breath of fresh air.
  • Accessibility is a top priority, and the interface works well with assistive technology such as screen readers.
  • 100% committed to open source; you can see exactly what the code does, make improvements, or self-host it for any purpose.
  • Own your data; you can always export all data and cancel at any time.
  • Integrate on your site with just a single script tag
  • The JavaScript integration is a good option for most, but you can also use a no-JavaScript image-based tracker, integrate it in your backend middleware, or parse log files.
GitHub - arp242/goatcounter: Easy web analytics. No tracking of personal data.
Easy web analytics. No tracking of personal data. Contribute to arp242/goatcounter development by creating an account on GitHub.

14- Plausible

Plausible Analytics is a simple, lightweight (< 1 KB), open source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

You can self-host or have us run Plausible for you in the cloud.

Plausible: Self-hosted Privacy-aware open-source Google Analytics Alternative
Website Analytics is a crucial tool for website admins, content creators and marketers. While Google Analytics is the primary choice for many site admins and content creators, it is not easy to use, manage and learn. Furthermore, Google Analytics is a web service hosted and managed by Google, users…
GitHub - plausible/analytics: Simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics.
Simple, open-source, lightweight (&lt; 1 KB) and privacy-friendly web analytics alternative to Google Analytics. - GitHub - plausible/analytics: Simple, open-source, lightweight (&lt; 1 KB) and pri…

15- Fathom Lite

Fathom Lite is an open-source version of Fathom Analytics, a paid alternative to Google Analytics. Although no longer receiving new features, it will be maintained and bugs will be fixed.

GitHub - usefathom/fathom: Fathom Lite. Simple, privacy-focused website analytics. Built with Golang & Preact.
Fathom Lite. Simple, privacy-focused website analytics. Built with Golang &amp; Preact. - GitHub - usefathom/fathom: Fathom Lite. Simple, privacy-focused website analytics. Built with Golang &amp;…

16- Umami

Umami is a simple, fast, privacy-focused alternative to Google Analytics.

Umami: Open Source Web Analytics and Google Analytics Alternative
Umami is a simple, fast, privacy-focused alternative to Google Analytics.
GitHub - Magic-Services-Account/umami: Umami is a simple, fast, website analytics alternative to Google Analytics.
Umami is a simple, fast, website analytics alternative to Google Analytics. - GitHub - Magic-Services-Account/umami: Umami is a simple, fast, website analytics alternative to Google Analytics.

17- Kindmetrics

Kindmetrics is a privacy-focused web analytics tool built on Crystal, offering simplicity, GDPR compliance, and no use of cookies. It prioritizes speed and efficiency, using minimal CPU and memory. The service follows strict privacy guidelines, utilizing EU-based services and enforcing privacy features like DNT.

With a small footprint and minimal third-party dependencies, Kindmetrics focuses solely on analytics and utilizes backend technology with some JavaScript.

GitHub - kindmetrics/kindmetrics: Kind metrics analytics for your website
Kind metrics analytics for your website. Contribute to kindmetrics/kindmetrics development by creating an account on GitHub.

18- Infinity Analytics

Infinity Analytics is a simple analytics platform for tracking pages that are viewed and HTTP referrers. It is built using Flask Python Framework and uses

Infinity Search / Infinity Analytics · GitLab
A simple analytics platform for tracking pages that are viewed and the HTTP referrers.

19- Dashflare

Dashflare is a privacy-focused analytics solution that can be self-hosted and scales according to your needs. It uses Cloudflare Edge Worker for data collection and requires Grafana and Grafana Loki for data visualization and persistence.

Dashflare Is a Self-hosted Cloudflare-based Analytics Solution with Grafana
Cloudflare is a web performance and security company that provides a wide range of services, including content delivery network (CDN), DDoS mitigation, and DNS management. It has a global network of servers that help improve website performance by caching content closer to users and reducing latency…

20- Open Web Analytics

Open Web Analytics is an open source alternative to commercial web analytics tools such as Google Analytics. This software allows you to stay in control of the data you collect about the user of your websites or applications.

Features

  • Track visitors, pageviews, e-commerce transactions, and configurable actions
  • Track unlimited number of websites using a single instance of OWA Server
  • First party JavaScript tracker client
  • Reporting Dashboard/Portral
  • View and customize all reports
  • Generate Heatmaps
  • Generate "Domstream" session recordings
  • Geolocation of visitors
  • REST API for administration and data access
  • Multi-user reporting interface
  • Extensible framework via custom modules
GitHub - Open-Web-Analytics/Open-Web-Analytics: Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.
Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or…


Conclusion

In conclusion, web analytics systems are powerful tools for understanding website performance, optimizing marketing strategies, and driving data-driven decision making. Whether it's an open-source solution or a commercial platform, implementing a web analytics system can provide valuable insights and drive success in the digital landscape.