For the sales manager, organized traveler or efficient mother, interactive maps software has become an equally fundamental tool to add to your arsenal. At a very basic level, it offers a user-friendly means to navigate location data, enabling users to zoom in and out, alter map types, and access diverse layers of information. It encompasses details like traffic patterns, demographics, and points of interest.
However, while some tools excel in delivering these features, others come with a steep learning curve and other challenges. Therefore, to achieve the full scope of benefits of interactive maps, a little more research is necessary.
1- Maptive
According to online data in customer reviews, Maptive is a top interactive maps software offering exceptional professional features that ensure business users have what they need to succeed in sales calls. The main advantages that customers call out is the ability to utilize the free trial, which many users employ to generate impressive, readable, and detailed maps.
At the same time, Maptive provides a wealth of options, pointers, and diverse map types, taking care of most features a user would need. Namely, the geographic boundary territory tool which enables users to generate visual boundaries according to regions such as counties, states, zip codes, districts and territories while also enhancing map clarity by implementing boundary fills, allowing for color-coded representation based on marker density, user-specific numeric data, or demographic information.
Reviews also call out the demographics/census mapping tool, which integrates with U.S. Census data, providing a comprehensive overlay of population-related insights like density, age distribution, median household income, racial composition and education levels for quick analysis. As a result, sales teams, in particular, widely praise this tool.
2- Mapbox
Another good option is Mapbox, a tool that allows users to include various components such as administrative boundaries, buildings, land and water features, natural elements, place labels, points of interest labels, road networks, transit information, and more. Unfortunately, customer reviews are quick to highlight Mapbox may challenge beginners due to its complexity and steep learning curve. Therefore, while powerful, the software's robust capabilities can make it difficult for less tech-savvy users, presenting a hurdle for those seeking to navigate its intricacies.
3- Visme
A third tool worth considering is Visme, which users can seamlessly integrate into their preferred platform for creating presentations, training materials, webinars, and various projects. Despite initial concerns about usability, the interface proved remarkably intuitive, reminiscent of an enhanced version of PowerPoint.
The caveat is that compared to the other two tools on the list, Visme comes at a slightly higher price point, which larger businesses agree is still reasonable, although it may not be in the budget for everyone.
Know What To Look For
When comparing interactive mapping software, prioritize user-friendliness and ease of navigation. Opt for a tool that offers comprehensive customization features to tailor maps according to your specific requirements. Seamless integration with your existing software is crucial for efficiency.
Additionally, assess the geographic coverage of the software, ensuring that its available range of data aligns with your needs. Taken together, you will be well on your way to making a selection that will suit your team's needs.