The Unethical Sneaky Ads of Clickup.com Against Milanote; NOT Cool
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So, the other day, I was chatting with a friend of mine who has ADHD. They were telling me how hard it is for them to keep their thoughts organized and how overwhelming it gets when they’re working on creative projects. I immediately thought of Milanote.
I told them, “You have to try this—it’s like a brain dump but in a way that actually makes sense. You can throw all your ideas, images, notes, and links onto a board, and it just flows.” I’ve been using Milanote for a while now, and it’s been a game-changer for me, especially when I’m brainstorming or planning something big.

Anyway, my friend loved the suggestion and started using it right away. It felt good to help them out. But later that week, something happened that really bugged me—and it had to do with one of Milanote’s so-called “competitors.”
The Confusion with Names
Here’s the thing: I sometimes mix up names, especially since English isn’t my first language. I’ll call Milanote “Milenote” every now and then, and Google usually fixes me.
No big deal. But recently, I came across an ad online that caught me off guard. It was for Clickup, and the way they positioned themselves made it seem like they were directly competing with Milanote. That struck me as weird because, honestly, they’re not even in the same ballpark.
My Experience with Clickup vs. Milanote

I tried Clickup a while back, and it didn’t wow me. Sure, it’s got some cool features, but it’s nothing like Milanote. Milanote feels like it was built for creative people—people who need a space to think, dream, and organize without feeling boxed in.
Clickup, on the other hand, feels more like a workspace for teams and businesses. It’s got integrations and tools for project management, which is great if that’s what you’re looking for, but it doesn’t have the flexibility or visual flow that Milanote offers.
Milanote is perfect for someone like my friend with ADHD—or anyone who needs to see their ideas laid out in front of them. Clickup? Not so much.
Why the Sneaky Ads?
So why does Clickup feel the need to act like it’s going head-to-head with Milanote? It’s like comparing apples and oranges. Milanote is for creatives who want to plan, brainstorm, and organize visually.
Clickup is for teams and agencies who need to manage tasks and workflows. Totally different audiences, totally different goals.
I don’t get it. Are they insecure about where they stand in the market? Did their marketing team just not do their homework? Or maybe they’re trying to avoid talking about their real competitors and figured, “Hey, let’s pick on someone who’s not even in our lane!”

Questions That Bug Me
- Why do companies feel the need to pretend they’re competing with tools that are completely different from theirs?
- What’s the point of targeting the wrong audience with ads? Does it even work?
- How can a company like Clickup stand out without throwing shade at a tool like Milanote?
- Do people even notice when ads are misleading, or does it just confuse them more?
- Is it better for companies to focus on what makes them unique instead of trying to tear down others?
At the end of the day, I just want tools that work for me and the people I care about. Milanote does that for me and my friend with ADHD.
Clickup? Not really. And honestly, I’d rather see companies own what they’re good at instead of pretending to be something they’re not.